This post is just some thoughts inspired by Switty Tera Pyar Chaida, a promotional video for Delhi Belly, and Filmi Girl's brief thoughts on it that inspired debate in the comments of this post, as well as Twitter debate that touched on the same topic (I don't know how to link to this so I won't).
I think when it comes to the intersection of hiphop and Bollywood, there are numerous points to consider.
1) Globalness of goth genres. It's clear that these two would not intersect if it were not for the global popularity of hiphop, or the popularity of Bollywood films outside India. But the fact that they are global, brings up a question that problematizes the 'globalness' of them. So we understand hiphop and Bollywood as "things" or as "genres"?
If we classify them as "things", then they can be more clearly defined and located. Hiphop music and culture becomes something that stemmed from the experiences of black Americans in the late 1970's and onwards. It's not just a genre of music with certain characteristics - it's a thing with a certain, definite history. Bollywood as "a thing" would be mainstream Hindi films produced in Bombay/Mumbai.
As genres, I think the boundaries somewhat disappear. A musical dance number in an American sitcom can be considered in the "Bollywood genre", despite it not being in Hindi or produced in Mumbai. Yet there's something "Bollywoodish" about it, so it can be understood to fit the genre. Hiphop as a "thing" isn't produced by two Indian guys, with the son of India's biggest film star providing the vocals, but as a genre, it can accommodate a hiphop song like "Right Here Right Now" from the 2005 film Bluffmaster.
I think it's good to keep in mind both hiphop and Bollywood as 'things', because those I feel like are their "truest nature". It's where the genres stemmed from, and it's where you can still find a lot of variation (so it's not as if its a very purist view). But at the same time, you have to consider the global aspect.
2) Mockery. What's the parody of "Switty", regardless of how funny or poignant it is, aimed at? I would argue the same as those defending it in the FG post - at the endless appropriation of hiphop as a genre by Bollywood film makers because of the idea that hiphop is glamorous, current and cool. But of course, what they really ape is only some aspects of hiphop as a genre - the musical style and the materialistic flair of the music videos (not to mention the objectification of women). So there's bling, cars and girls, not well-crafted lyrical output about the racism of the police or such issues.
I don't think Switty's a fantastic parody - it runs the risk of becoming the thing it mocks to the casual viewer, who will just see as another hiphop-inspired Bollywood promotional video and react accordingly. But I also don't think it's saying, "this is how silly hiphop is". To do that, it would just be ignorant, the same way in which some "Bollywood-inspired" things made in the West come off as insulting because even if they come from a place of love, they boil "Bollywood" as a thing or as a genre down to rather shallow "essentials", which can upset those fans of Indian films who find meaning in the lengthy dance numbers or other factors which these "inspired" thing contain.
3) Who gets to perform, and on whose terms? In hiphop, this is a much more pertinent question than it is for Bollywood, but applies to Bollywood as well, to a certain extent. It's obvious that hiphop's roots are not in the materially rich living portrayed in numerous music videos. At the same time, there are middle class rappers, too. I don't think it's my place to really chip in on this debate; while I do think that hiphop has become a global form of expression and I think a lot of respected, ground-breaking MC's have voiced similar opinions, it's really difficult to draw the lines of what 'feels' appropriate and what doesn't. And a whole other issue is just what is good music and what isn't.
Is Imran Khan performing a mockery of hiphop? In this case I feel like I can confidently say no. He is mocking a 'wannabe' who idolises certain aspects of the hiphop "culture", and the fact that most aspects are rather superficial. But what about white people performing Bollywood style dances and sequences?
Well, it might not be completely insulting, but it can be cringeworthy. I've been thinking about the Finnish bhangra-group, for example. Bhangra is global, but in the sense that desi people make it and perform it and dig it in Punjab, London, Toronto, wherever they may be in the world, and the audiences can be composed of various ethnicities. What are pasty Finns doing declaring their own sub-sect of this genre? I am biased, of course, and one of the things that bothers me is that I understand the lyrics to the song, whose title translates "leaders/commanders are invicible", which hardly gives off the vibe of a respectful tribute, but more of a boast. If you're going to borrow the musical stylings of another culture, at least be respectful. Or maybe I'm just easily irritated...
In terms of "Right Here Right Now", which I reference in the title of the post, it has to be said that this song only takes in aspects of hiphop, and while done in love, can be rather goofy in the way that Abhishek lives out his "rapstar" fantasy in the video. But for all its "trying too hard", it comes out as rather sympathetic to me, as does "Switty" in the end, even though it's more the bits of the movie that they show that make me want to see Delhi Belly, not the promotional video as a whole.
Or am I just a Bollywood apologist, easy to find fault in everything else but it? I don't know. I recognise that there are issues surrounding the problems and I do wish that certain Bollywood film makers would also think twice before making the "hiphop style" music videos for promotion of their films.
Until they do, hiphop producers outside India will rake in good money from the global success of their genre.. Has Bollywood gone down that path as well? Will it? That's probably a topic for another post.
I think when it comes to the intersection of hiphop and Bollywood, there are numerous points to consider.
1) Globalness of goth genres. It's clear that these two would not intersect if it were not for the global popularity of hiphop, or the popularity of Bollywood films outside India. But the fact that they are global, brings up a question that problematizes the 'globalness' of them. So we understand hiphop and Bollywood as "things" or as "genres"?
If we classify them as "things", then they can be more clearly defined and located. Hiphop music and culture becomes something that stemmed from the experiences of black Americans in the late 1970's and onwards. It's not just a genre of music with certain characteristics - it's a thing with a certain, definite history. Bollywood as "a thing" would be mainstream Hindi films produced in Bombay/Mumbai.
As genres, I think the boundaries somewhat disappear. A musical dance number in an American sitcom can be considered in the "Bollywood genre", despite it not being in Hindi or produced in Mumbai. Yet there's something "Bollywoodish" about it, so it can be understood to fit the genre. Hiphop as a "thing" isn't produced by two Indian guys, with the son of India's biggest film star providing the vocals, but as a genre, it can accommodate a hiphop song like "Right Here Right Now" from the 2005 film Bluffmaster.
I think it's good to keep in mind both hiphop and Bollywood as 'things', because those I feel like are their "truest nature". It's where the genres stemmed from, and it's where you can still find a lot of variation (so it's not as if its a very purist view). But at the same time, you have to consider the global aspect.
2) Mockery. What's the parody of "Switty", regardless of how funny or poignant it is, aimed at? I would argue the same as those defending it in the FG post - at the endless appropriation of hiphop as a genre by Bollywood film makers because of the idea that hiphop is glamorous, current and cool. But of course, what they really ape is only some aspects of hiphop as a genre - the musical style and the materialistic flair of the music videos (not to mention the objectification of women). So there's bling, cars and girls, not well-crafted lyrical output about the racism of the police or such issues.
I don't think Switty's a fantastic parody - it runs the risk of becoming the thing it mocks to the casual viewer, who will just see as another hiphop-inspired Bollywood promotional video and react accordingly. But I also don't think it's saying, "this is how silly hiphop is". To do that, it would just be ignorant, the same way in which some "Bollywood-inspired" things made in the West come off as insulting because even if they come from a place of love, they boil "Bollywood" as a thing or as a genre down to rather shallow "essentials", which can upset those fans of Indian films who find meaning in the lengthy dance numbers or other factors which these "inspired" thing contain.
3) Who gets to perform, and on whose terms? In hiphop, this is a much more pertinent question than it is for Bollywood, but applies to Bollywood as well, to a certain extent. It's obvious that hiphop's roots are not in the materially rich living portrayed in numerous music videos. At the same time, there are middle class rappers, too. I don't think it's my place to really chip in on this debate; while I do think that hiphop has become a global form of expression and I think a lot of respected, ground-breaking MC's have voiced similar opinions, it's really difficult to draw the lines of what 'feels' appropriate and what doesn't. And a whole other issue is just what is good music and what isn't.
Is Imran Khan performing a mockery of hiphop? In this case I feel like I can confidently say no. He is mocking a 'wannabe' who idolises certain aspects of the hiphop "culture", and the fact that most aspects are rather superficial. But what about white people performing Bollywood style dances and sequences?
Well, it might not be completely insulting, but it can be cringeworthy. I've been thinking about the Finnish bhangra-group, for example. Bhangra is global, but in the sense that desi people make it and perform it and dig it in Punjab, London, Toronto, wherever they may be in the world, and the audiences can be composed of various ethnicities. What are pasty Finns doing declaring their own sub-sect of this genre? I am biased, of course, and one of the things that bothers me is that I understand the lyrics to the song, whose title translates "leaders/commanders are invicible", which hardly gives off the vibe of a respectful tribute, but more of a boast. If you're going to borrow the musical stylings of another culture, at least be respectful. Or maybe I'm just easily irritated...
In terms of "Right Here Right Now", which I reference in the title of the post, it has to be said that this song only takes in aspects of hiphop, and while done in love, can be rather goofy in the way that Abhishek lives out his "rapstar" fantasy in the video. But for all its "trying too hard", it comes out as rather sympathetic to me, as does "Switty" in the end, even though it's more the bits of the movie that they show that make me want to see Delhi Belly, not the promotional video as a whole.
Or am I just a Bollywood apologist, easy to find fault in everything else but it? I don't know. I recognise that there are issues surrounding the problems and I do wish that certain Bollywood film makers would also think twice before making the "hiphop style" music videos for promotion of their films.
Until they do, hiphop producers outside India will rake in good money from the global success of their genre.. Has Bollywood gone down that path as well? Will it? That's probably a topic for another post.